About Me

ABOUT ME

Helping Drinks Brands Stand Out Online

I’m here to help you grow your brand’s following on socials.

GET IN TOUCHGET IN TOUCH

ABOUT ME

Helping Drinks Brands Stand Out Online

I’m here to help you grow your Instagram and achieve your goals with professional and personalised support.

GET IN TOUCHGET IN TOUCH

Social Strategy Is Brand Strategy

Having spent 30 years in the wine industry, working in sales, PR, marketing and communications, the decision to be a social media strategist for drinks brands has been a natural evolution.

What Inspired Pineapple Social

I founded Pineapple Social to bridge the gap between what drinks brands post and what their audience actually wants.

Too many drinks companies are creating content without strategy – and I want to change that.

My tailored approach combines creativity with strategic insight to ensure your brand gets seen, heard, and remembered by the right audience.

Success on social starts with a clear brand personality that connects with your audience and drives real engagement. Get this part right and watch the your followers and sales grow.

Life Before Pineapple Social

I have spent 3 decades working in the wine industry, a career which was sparked by a language degree and being a member of the university wine society, and later shaped by WSET qualifications.

My first job was with the International Wine Challenge competition, which led to an incredible six years living in Chile and working for two different wineries in export and brand marketing.

Soon after returning to the UK, I founded a marketing and PR consultancy, largely supporting an Argentine winery.

I am fluent in English and Spanish, with conversational French and basic Italian.

Life Outside Pineapple Social

I live on the sunny south coast, just outside Lymington (Hampshire) with my family, a lovable Labrador, and a too cool for school British Shorthair.

Offline, you’ll find me walking the dog, at the gym, in the supermarket, sipping coffee or wine – depending on the time of day!

I’m happiest in the sunshine with friends with a glass of Rosé in hand. Also being out on the water, booking flights, exploring new places, and enjoying good food and drink. I have a love for travel, languages and photography. In fact travel is in my DNA.